Privacy Policy

Last Updated: 9^th December 2025

ObeSafe Ltd (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your data in accordance with the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018.

1. Who We Are

• Company Name: ObeSafe Ltd
• Company Number: 16449405
• Registered Address: 12 London Road, London, SE1 6JZ
• Email: support@obesafe.co.uk
• Data Controller: ObeSafe Ltd

2. What Data We Collect

We may collect, use, store, and transfer the following types of personal data:

• Identity Data: Full name, company name, job title
• Contact Data: Email address, telephone number, billing address
• Technical Data: IP address, browser type, operating system, device information
• Usage Data: Pages visited, time spent, click behaviour, site navigation
• Transaction Data: Purchase history, download activity (payment data handled by third parties)
• Marketing Data: Your preferences regarding receiving communications

3. Lawful Basis for Processing

Data Type	Purpose	Lawful Basis
Identity & Contact	Deliver services and purchases	Contractual necessity
Usage & Technical	Improve website performance	Legitimate interest
Transaction	Legal and financial compliance	Legal obligation
Marketing Preferences	Send newsletters or offers	Consent

4. How We Use Your Data

We use your data to:

• Process and deliver your digital purchases
• Communicate with you regarding orders or support queries
• Improve and optimise website experience
• Send marketing emails (only if opted in)
• Monitor traffic and usage patterns
• Comply with legal and regulatory obligations

We do not use your data for profiling or automated decision-making that could significantly affect you.

5. How We Protect Your Data

We protect your personal data using:

• Technical controls: SSL encryption, malware scans, secure hosting
• Organisational controls: limited staff access, internal training and data policies
• Third-party safeguards: data processing agreements with trusted service providers

6. Children’s Privacy

Our services are not aimed at children under 16. We do not knowingly collect or store personal data from children. If you believe a child has submitted data, contact us to remove it.

7. Data Sharing

We do not sell or rent your data. We may share it with trusted third-party processors such as:

• Stripe and ThriveCart for payment processing
• Mailchimp for email automation
• Google Analytics for website analytics

All third parties are required to comply with applicable data protection laws.

8. International Transfers

Where third-party services process data outside the UK or EEA, we ensure appropriate safeguards such as Standard Contractual Clauses are in place.

9. Data Retention

We retain personal data only as long as necessary to:

• Fulfil our services
• Comply with legal obligations (e.g. up to 6 years for financial records)
• Provide support or resolve disputes

Once no longer needed, data will be securely deleted or anonymised.

10. Your Rights

You have the right to:

• Access a copy of your data
• Correct inaccurate or incomplete data
• Request erasure (“right to be forgotten”)
• Object to or restrict certain processing
• Data portability
• Withdraw consent (where applicable)
• Complain to the Information Commissioner’s Office (ICO)

To exercise your rights, email: support@obesafe.co.uk

11. Data Breach Notification

In the event of a personal data breach, we will notify affected users and the ICO within 72 hours where required.

12. Automated Decision-Making

We do not use automated decision-making or profiling that has legal or significant effects.

13. Cookies

We use cookies to analyse usage and enhance functionality. You can manage cookie preferences on our site. See our Cookies Policy.

14. Third-Party Links

Our site may link to external websites. We are not responsible for their privacy practices or content.

15. Complaints

If you are concerned about how we handle your data:

Information Commissioner’s Office (ICO)

Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

Website: https://ico.org.uk

16. Changes to This Policy

We may update this Privacy Policy from time to time. Please check this page regularly for updates.

17. Contact

Email: support@obesafe.co.uk

Company: ObeSafe Ltd

Company Number: 16449405

Registered Address: 12 London Road, London, SE1 6JZ